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Two Critical Challenges

By 2010, 33% of utility workers will be over 49, with 25% increased demand forecasted for 2015.

-- NERC Long-term Reliability Assessment 2007-2016

We recognize the tough market conditions you are up against in the short and long term. You face significant challenges in finding the talent to maintain your core competencies moving forward. U.S. universities and technical schools are not producing enough trained engineers and designers to fully replace forecasted retirements concurrent with the rise in demand for these services. It is widely acknowledged that the workers who eventually do fill this shortage will not be found on the open market, as they have been in the past, but instead will be developed as part of an entirely new generation of workers.

Not only do you face the challenge of developing these new workers, but evolving technical infrastructure is forcing the nature of the work to change as well. This creates a double challenge: Teaching new designers today’s systems while also implementing new technologies of tomorrow. The next generation of workers must be able to use emerging technologies that require much different skills than were required of the generation now retiring. Four examples include automated switching, smart circuits, demand response, and database management.

One Straightforward Solution

Human resources are the only source of competitive advantage for organizations. Most other major components of competitiveness are universally available: natural resources can be bought; capital can be borrowed; and technology can be copied. Only human resources – the people in the work force, with their skills and commitment – and how they are organized are left to make the difference between economic success and failure.

-- Strategic Partners for High Performance

Our ability to develop designers and to provide you access to quality talent you will not find elsewhere is the crux of the solution we offer you today and tomorrow, as well as in the past. Although we shared many large-scale successes with clients over the past 25 years, we never viewed our business as merely a numbers game. Today we remain equally focused on developing and providing you with the right type of person for the job – workers with the skills and commitment to deliver consistent, quality results.

Additionally, we are different in the way we structure our human resources and in the comprehensive, often complex ancillary services we bundle into our offerings. This unique structure allows us to provide many concrete benefits to you, from hedging against external market conditions to housing talent for more complex, specialized projects. This structure also facilitates our ability to develop new designers through one of the most comprehensive entry-level training programs in the industry as well as ongoing mentoring and professional development of new talent by experienced leaders.

We invite you to learn more about the value we can bring to your organization and how we help clients achieve economic success. Evidenced by our experience, results, and references, you will see how we drive innovation and deliver value.


Copyright © 2009 Synergetic Design. PO Box 7809 • Charlotte, NC 28241 • (803) 548-6472 • Fax: (803) 548-1756